Redefining the business model. Identify the core value proposition (CVP), evaluate profitability, and identify key resources and processes that will increase value for the consumer.
Feasibility assessment to study the potential of a target market.
Situational analysis, segmentation, targeting, positioning, developing the unique value proposition, competitor analysis.
Defining brand identity, vision and architecture, proposition development, promotional strategy, media mix development, integrated brand communication approach.
Ground level Channel & Go to market strategy to win with the shopper in the target market.
Competitive strategy to protect unique value proposition and maintain Moat.